Selva Brava — Natural mineral sun care

Selva Brava tin on moss and ferns in a damp forest

Selva Brava tin at the shoreline with a surfboard at sunset

Selva Brava tin in a mountain hut with goggles, beanie and coffee

Selva Brava tin in a flatlay with lavender, eucalyptus and a wooden comb

The product

Mineral Sunscreen

20 g tin · UVA + UVB · Reef safe

High SPF — mineral filter. A natural mineral formula built on zinc oxide and titanium dioxide — physical filters that sit on the skin and reflect UV rather than being absorbed. Made for daily use and for demanding conditions: mountain, sea, altitude, long exposure.

Multifunctional by design: it protects, moisturises and softens with the same formula. It works the same in the city as on a board or up on the mountain.

What sets it apart isn't a promise — it's what's missing. No chemical filters, no synthetic preservatives, no plastic packaging. Ingredients you can read and understand.

Ingredients

Tropical oils, roots and minerals

Natural mineral formula

Laboratory tested: UVA · UVB · phototoxicity · dermal irritation.

Buy €50

Launching soon in Europe · Join the waiting list

The story

Ten years leading
by example

Selva Brava starts from a simple question: why do we accept what we accept? Why do we put things on our skin we'd never choose to put in our bodies? Out of that question — and a lot of mountain, sea and common sense — came what we are.

We've been making mineral sunscreen for ten years. No synthetic filters. No plastic packaging. No promises we can't back with evidence.

Born in the South Atlantic — made in Europe. Natural cosmetics are our first ground for expression: where we put into practice what we believe. Small-batch production, ingredients you can read and understand, and a product built for real conditions — altitude, snow, salt, long exposure.

We don't chase trends. We believe a company is defined as much by what it refuses as by what it creates. And we choose to create on our own judgement.

Turmeric, cacao, shea butter and herbs on raw linen — Turmeric, cacao, shea — the raw material, as it is

Principles

What guides us

Simplicity

Few ingredients, only the necessary ones. If it adds nothing, it stays out.

Multifunction

One product that works in the city, on the mountain and at sea. By design.

Honesty

If it isn't good for something, we say so. If something fails, we own it.

Responsibility

We take charge of the whole cycle: product, packaging, shipping.

Ethics

Ethically sourced, traceable ingredients. No exploitation.

Ecology

Zero plastic. Reef safe. Nature is a partner, not a resource.

Conscious design

Every decision has a reason. Nothing is there for show.

Straight to the point

No frills, no inflated promises. What you see is what there is.

Love

For nature, animals and people. That order is how we got here.

The mission

Our mission goes beyond the product

We want to show, at an industrial scale, that ethics, ecology and doing things with heart don't cost a company its productivity — they give it purpose.

We believe a company is defined as much by what it refuses as by what it creates. And that when people identify with its spirit, a conscious company has no limit to the real impact it can have on ecological development and on the wellbeing of every living thing.

Wake up awareness

An invitation to look at what we use, what we buy and why. To think for yourself instead of following the current.

Break false beliefs

What's 'normal' isn't always what's right. We question what the industry takes for granted.

Discard old paradigms

The ones that no longer serve the planet or the people. Without nostalgia and without asking permission.

The terrain

Where what we make gets tested

Snow, salt, wind, altitude. The product is formulated in the lab, but it's proven in real conditions — the same ones the people who use it live in.

Skier applying sunscreen on the mountain — Altitude — where the sun hits twice as hard

Skier looking out over the snowy range — Season — the months that matter

Hands opening the Selva Brava tin in the snow — 20 grams, zero plastic

Selva Brava tin next to a surfboard at the shore — Sea — water resistant

Yoga practice facing the mountain range — Movement — body and mountain

Group around the fire in the snow — Community — the afterwards counts too

Contact

Let's talk straight

No bots. There's a person on the other side.

Instagram

@selva.brava

The day to day of the brand

→ WhatsApp

+598 99 814 711

Questions, answered by a person

→ Waiting list

Launching soon

Be first when we land in Europe

→

Surfer applying Selva Brava on the beach, next to their board

Stockists

Run a shop, studio or distribution?

We're opening the conversation with wellness shops, outdoor stores, ski resorts and conscious boutiques across Europe. We're not shipping here yet — this is an early enquiry, so we know where to start when we do. Clear terms, no small print.